Alcohol Concern calls for greater vigilance of website alcohol adverts

Source:  Alcohol Concern

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Date of publication: January, 2010

Publication type: News item

In a nutshell: In order to protect children from alcohol advertisements the charity Alcohol Concern is calling on drinks retailers to avoid “retargeting” advertising techniques.  “Retargeted advertising” is advertising which appears to online users from companies whose websites they have previously visited.

Length of publication: Web page

Drinkaware targets women through netball fixtures

Source: Drinkaware.co.uk

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Date of publication: November, 2009

Publication type: Press Release

In a nutshell: Alcohol charity Drinkaware is using an international women’s netball fixture to target female drinkers. The charity’s logo will be advertised on the perimeter of the court for international games featuring England, Australia and New Zealand. This will give Drinkaware a unique opportunity to reach a predominantly female audience. Drinkaware advises women to stay within 2-3 units of alcohol each day, the equivalent of 175ml of wine or 3 single vodkas.

Length of publication: Web page